The CPA® tab on the current, redesigned navigation menu.
Adding Surgent's products, there would now be an additional 3 products to add to the menu, and in total 6 main products to highlight. Our goal was to design a menu that generated leads and directed users to product pages for their specific exam, while making a simple menu, which was easy to navigate. We also had UWorld's socials present on the navigation menu to increase engagement.
CPA tab in the old Accounting menu
CMA tab in the old Accounting menu
Tabs in the current, redesigned menu
Improvements to the redesign to increase product page direction and free trials
