I worked with another designer to create brand guidelines and templates for our UWorld Nursing social platforms. A main focus was on the livestreams done throughout the week. They have 3 series that are streamed on Youtube and TikTok, each getting a couple thousand views. The social team wanted to rebrand these, making them more distinctive, while still having cohesion as part of the overall UWorld Nursing brand. We gave them the guidelines below, along with a Canva brand kit and templates so they could create their own thumbnails as needed.
